Aaron Masonde appointed The Macallan brand ambassador

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Edrington-Beam Suntory



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We are proud to welcome Aaron Masonde as The Macallan Brand Ambassador.

With over ten years’ experience working in some of the world’s most iconic bars, in his new role Aaron will be responsible for leading drinks development and brand education within the on-trade.

Most recently, Aaron was Bar Manager at Oblix where he used his flair and creativity to create unique and innovative drinks experiences. Whilst there, he led the team to receive many awards including top ten “Best International Bar” at Tales of The Cocktail awards.

The appointment comes at a critical time for the on-trade. Chris Anderson, head of Edrington brands at Edrington-Beam Suntory UK, commented: “Whilst we are living in uncertain times, it’s more important than ever that brands pull together to support the on-trade.

“We firmly believe that investing in and working with the very best people in the business is integral to achieving our long-term ambitions, and can’t wait for Masonde to get stuck in.”

Aaron will work alongside The Macallan prestige & experience manager, David Sinclair, as well as the wider Edrington-Beam Suntory UK Whisky Specialist team to support The Macallan’s trade partners, whilst continuing to build consumer confidence during the remainder of this unpredictable year.

Commenting on his new role, Aaron stated: “I’ve always had a passion for spirits, especially Scotch. I’m always on the search for new expressions to try and can’t believe that I’m lucky enough to work in an area that I’m genuinely passionate about.

“This year has been tremendously difficult for the on-trade and I hope that together, we can work to navigate this weird world we find ourselves living in and continue to innovate, whilst at the same time supporting our customers.”

For further information visit www.themacallan.com