Auchentoshan unveils new packaging

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Katie Faulds


Brand updates

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Auchentoshan - the single malt born and raised in the city of Glasgow – is set to take on a new look with the roll out of vibrant new packaging.

The new design will be applied to the core range of American Oak, Three Wood and 12 Year Old.

The design itself sees modern and fresh changes to both the bottle and carton with clearer references to the whisky's triple distillation, flavour and positioning as an urban single malt. 

Mike MacKenzie, Auchentoshan brand manager at Edrington-Beam Suntory UK, said: "The new packaging pays homage to Auchentoshan’s city roots and showcases a more premium look and feel." 

Auchentoshan's new packaging will be hitting shelves later this month.