Bowmore announced as exclusive spirits partner to Aston Martin

date published



Katie Faulds


Brand updates

Bowmore Islay Single Malt Scotch Whisky has been announced as the exclusive spirits partner to Aston Martin Lagonda. This hugely exciting partnership will see the two British luxury brands come together to create an exclusive series of outstanding products and experiences.

Working with the world-class Aston Martin design team, Bowmore will create exclusive bottlings that reflect both brands’ commitment to heritage, cutting edge-design and unique manufacturing techniques.These rare whisky releases will appeal to both existing and new fans of both brands, lovers of beautifully crafted products and exceptional whiskies.

Exclusive and inspiring events and experiences across the globe will help bring the partnership to life, showcasing a shared appreciation for the most beautiful creations and extraordinary moments and revealing the shared values of both brands.

Albert Baladi, president and CEO of Beam Suntory, commented: “It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades. Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined. These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry leading collaboration for years to come.”

Aston Martin Lagonda president and group CEO, Andy Palmer, added: “This series of limited-edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast. As brands we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage. Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”