Jamie Campbell has been appointed Brugal 1888’s UK brand ambassador.
With over ten years’ experience in the hospitality industry, Jamie has considerable knowledge working with luxury spirit portfolios as a brand builder.
Through his culinary and cocktail skills, Jamie creates engaging environments for consumers and the trade to thrive in. Now, as UK brand ambassador, Jamie will work closely with the on-trade and luxury retail outlets across the country to promote the Brugal brand and the super-premium rum category, via consumer masterclasses and cocktail workshops to showcase the warm and welcoming nature of Brugal 1888.
Prior to his recent appointment, Jamie was brand experience manager for the Lucas Bols range of Liqueurs and Genever, where he worked to grow the brand to become the No.1 liqueurs range in the UK on-trade.
As the face of the Brugal brand in the UK, Jamie is dedicated to helping the brand achieve its goal of being a leading spirit for all drinking occasions and to becoming the No.1 super-premium rum.
The appointment comes at a critical time for the on-trade as it slowly but surely shifts into pre-pandemic practice.
Chris Anderson, head of brands at Edrington UK, said: “Consumers in both the on and off-trade are keen to explore exciting categories as well as investing in more premium spirits to mark occasions which were missed during the pandemic. Now is an incredible time for Jamie to enter his new role as he’ll be able to continue shaping this newly established consumer behaviour.”
Commenting on his new role, Jamie stated: “I’m honoured to be appointed as Brugal 1888’s brand ambassador for the UK. I’ve always been passionate about rum and we’re really beginning to see a shift in its popularity and how it is enjoyed in the UK. Although we may relate rum to hotter climates, I’m excited to show our consumers that it can be beautifully mixed to create cocktails perfect for all occasions or simply enjoyed neat.”
Jamie’s signature Brugal 1888 serve is the Dominican Double which mixes Brugal 1888, Briotette Crème de Banane and dry vermouth to create a balanced, ‘nearly neat’ cocktail that showcases the elegant flavour and complexity of the double aged rum.
For further information visit https://www.brugal-rum.com/en or follow Jamie on Instagram @brugaljamie