After many years of being signatories to The Portman Code - the definitive code of practice for alcohol marketing in the UK - today we are pleased to announce that Edrington UK is now a funding member of The Portman Group and will sit on its council, along with 16 other member organisations.
The Portman Group is the social responsibility body and regulator for alcohol labeling, packaging and promotion in the UK. Founded in 1989, it now has over 150 code signatories including producers and retailers.
We join as a council member today along with Treasury Wine Estates, increasing The Portman Group's breadth of representation and underlining our commitment to responsible alcohol marketing.
Mark Riley, managing director of Edrington UK, said: “As a long-time signatory to The Portman Code, I am delighted that Edrington UK is now a full member of The Portman Group. As a socially responsible business, I am looking forward to Edrington UK becoming an engaged council member and supporting The Portman Group’s vital work, encouraging safe drinking habits and challenging our industry to deliver high standards of best marketing practice.”
You can read the full press release on The Portman Group's website