Jim Beam Peach now available in the UK

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Kirsten Blackie-Gault


Brand updates

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Jim Beam®, the number one selling bourbon in the world, has announced the exciting UK launch of its newest, freshest flavour, Jim Beam® Peach.

Launched on 2 January as a three-month exclusive at Asda (RRP £18.00), the refreshing new bourbon is designed to cater to the growing trend for peach flavoured alcoholic drinks in the UK, as well as provide an authentic nod to the Kentucky-based distillery’s southern heritage.

Jim Beam Peach combines the ripe and fresh flavour of peach with the world’s finest Kentucky Straight Bourbon Whiskey. The result is a perfect blend of sweetness of peach and woody notes of bourbon.

The smooth bourbon is best served neat or with soda water as part of a delicious highball cocktail, transporting drinkers to the heat of the summer. For a more exotic option, try a twist on the popular Pornstar Martini with the Jim Beam Pornstar Highball, made using a mix of Jim Beam® Peach, soda water and passion fruit syrup.

The exciting new addition to the Jim Beam® portfolio aims to attract new consumers to the category while also presenting the 225-year-old brand with the opportunity to drive peach flavoured whiskey share growth within the category and become the market leader. With one in four consumers preferring peach-flavoured cocktails (CGA data), Jim Beam Peach provides the perfect whiskey to cater to a multitude of serve options.

Nick Ganich, Head of Beam Suntory Brands at Edrington-Beam Suntory UK, said: “We are delighted to launch this new liquid, which showcases the flavours of Southern America and allows drinkers to enjoy a taste of summer, wherever they are. Jim Beam Peach joins our extensive range of flavoured bourbon and gives us a great opportunity to appeal to a younger and wider audience with this trendy fresh fruit flavour .”