Award nomination for Laphroaig campaign

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Kirsten Blackie-Gault


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Our Laphroaig Opinions Welcome campaign has been shortlisted for a Marketing Society Star Award. 

Named within the drink sector category, the campaign will go head-to-head with other creative and well-known brands at an awards ceremony scheduled for October 2020. 

Opinions Welcome celebrates the fact that Laphroaig is simply not for everyone by using real consumer opinions in the campaign, such as "A big peaty slap in the face. Perfect." 

The campaign has enjoyed a partnership with Picturehouse cinemas, on-trade sampling in cities across the UK and unprecedented feature and display in the off-trade. The Laphroaig Choir even toured the UK at Christmas, setting the best opinions and reactions to traditional festive tunes. 

The full 2020 shortlist can be viewed on the Marketing Society website -