Naked Malt has been announced as an official sponsor of The World’s 50 Best Bars in a move that sees the brand become the prestigious guide’s only Scotch whisky partner for the next three years.
Naked Malt, an award-winning blended malt whisky, joins a group of world-renowned partners in championing and celebrating the talent, skill and excellence that underpins the hospitality industry.
The World’s 50 Best Bars is the ultimate international drinking guide, offering an annual ranking of the top destinations voted for by more than 500 industry experts from across the globe. Renowned London venue, Connaught Bar took home the top spot in 2020’s list.
Produced in Scotland by ultra-premium spirits company, Edrington, Naked Malt, formally Naked Grouse, recently launched a new bottle design with 100% recyclable packaging. The launch saw no change to the liquid which is comprised of the world’s finest single malts, extra matured in first-fill (or naked) Oloroso sherry casks for 6 months.
The brand seeks to inspire a new generation of whisky drinkers by offering a great quality, yet accessible whisky that’s versatile for any preferred whisky serve.
Elaine Miller, Global Marketing Manager at Naked Malt, said: “Our mission for Naked Malt is to become the go-to blended malt among bartenders across the world. Thanks to the liquid’s quality & versatility, Naked Malt’s reputation continues to grow, and we are excited to join forces with The World’s 50 Best Bars as more and more drinkers from around the globe discover their own perfect serve.
“We’ve always been huge supporters of the hospitality industry, who’s strength and resilience has never been more evident than over the past eighteen months. As the world begins to slowly reopen, consumers will once again be looking for new and interesting destinations to explore and The World’s 50 Best Bars provides them with a directory of the very best the drinking scene has to offer.
Mark Sansom, Content Editor for The World’s 50 Best Bars, said: “We are delighted to announce Naked Malt as the Official Scotch Whisky Partner for The World’s 50 Best Bars. The 50 Best brand looks for best-in-class, progressive brands to partner with, for its global awards and content programmes and Naked Malt certainly fits that bill. We look forward to showcasing Naked Malt’s versatile, high quality liquid to bartenders, from all over the globe, for The World’s 50 Best Bars event programme this December.”
2021’s list will be unveiled at a glittering awards ceremony hosted live in London on Tuesday, 7th December and streamed digitally across the globe.
The 2020 World’s Best Bar List can be viewed here and includes spots such as Edinburgh’s Panda & Sons and New York legend, Café Dante. Connaught Bar, located in Mayfair, took home the crown of the World’s Best Bar last year in recognition of its effortless elegance and carefully considered design.