In the first of a new series, we will be introducing the lovely members of our teams across the UK and asking them a few questions about their role at Edrington-Beam Suntory. Today, our newest graduate recruit - Sarah Baillie - tells us more about her position within the marketing and events team.
Sarah, who is originally from Durham, studied business with marketing at Edinburgh University and was named Star Marketing Student of the Year by The Marketing Society Scotland. Sarah beat off stiff competition from students across Scotland to claim the title and a three-month marketing internship with us in our Glasgow office.
If you would like to find out more about furthering your career with us, head to our careers page for more information and to view current vacancies.
What does your typical day look like in Edrington-Beam Suntory?
No day is ever the same, but they would typically start with a team catch up, where we discuss the trade visits happening that week. These bespoke trips cater for customers and guests who visit the distilleries to learn about and sample our portfolio. After that, I will look to our upcoming event list to finalise any stock orders, deliveries, travel arrangements and agendas for brand events. The day will always include recommendations from the team for the best restaurants and bars in Glasgow – a readymade Trip Advisor for a newcomer like myself.
What is your favourite part of your new role?
As a self-confessed extrovert my favourite part is hosting and attending exciting brand events such as the recent Roku Sakura Terrace launch at the Corinthian Club in Glasgow. The opportunity to meet and engage with bloggers and influencers provides a platform for me to combine my personality with brand education and offer a more dynamic exposure of our portfolio. More aptly put – serving gin with a grin!
Is there anything you find challenging within your role?
There is an undeniable heightened responsibility as our department is made up of relatively small teams with key roles. Even as an intern this means I make challenging but also impactful decisions. While this is demanding it also gives me an empowering sense of value within such a prestigious organisation.
What advice would you have for any budding marketeers?
Think horizontally– take inspiration from other disciplines, industries and products. This elevated observation and awareness can ignite the most creative collaborations and innovation.
The most important question – what is your favourite serve?
The Roku Yuzu!