Scottish Wholesale Achievers Awards

We are delighted to have been recognised at last week's Scottish Wholesale Achievers award ceremony for our 'Jim Beam presents the Class of 2018' marketing initiative. The UK engagement programme invited customers and bartenders to explore the full category of American whiskey in an interactive “college” setting, covering off four key pillars – history, geography, chemistry and business management.

The project was 'highly commended' in the Project Scotland award category, which highlights suppliers’ understanding of the Scottish wholesale industry and their commitment to the sector.

The Scottish Wholesale Achievers awards recognise professionalism and excellence across all sectors of the wholesale industry in Scotland.