Haku is a sophisticated Japanese craft vodka injecting a different approach to the category through innovate ingredients and processes. Haku means “white” and refers to the Japanese white rice that is the origin of the liquid. Haku can also mean “brilliant” – a tribute to the craft of mastering a clear, clean, and luminous vodka.

Founded in 1899 by Shinjiro Torii, House of Suntory represents the rich Japanese culture, a pilgrimage to Japan in every bottle.

This passion for creating quintessentially Japanese spirits laid the foundation for House of Suntory, which applies the philosophy of ‘Yatte Minahare’ – ‘go for it’ – to challenge conventions and introduce quality spirits to the world.