Pederson’s new role will centre around brand engagement and education within the UK on- and off-trade, providing bespoke educative programmes into the brand and bourbon category, as well as supporting the brand development strategy. Pivotal to the role, will be driving and communicating the brand’s higher purpose credentials, having earned its B Corporation Certification last year – making Maker’s Mark the largest bourbon distillery in the world and the first in Kentucky's famed Bourbon Country to achieve this distinction.
Pederson will transition from her position as Whisky Specialist at Edrington UK, where she played a key role as an education provider for the business’s portfolio of luxury and premium whiskies, which includes Highland Park, The Glenrothes, Bowmore and Laphroaig.
Andrea Montague, Head of Advocacy at Edrington UK, states:
“We are excited to see Charlotte transition into her new role as Maker’s Mark Brand Diplomat. Her experience and skillset gleaned through leading in-house training sessions and drink development strategies as Whisky Specialist means she is perfectly placed to shine in the role and continue educating others on this growing category.”
Prior to joining Edrington UK, Pederson enjoyed a successful and highly respected career as Head Bartender and Bar Manager across venues in London, Paris, and Barcelona. Commenting on her new role, Charlotte Pederson says:
“Maker’s Mark is not only an iconic American Whisky, but a brand that is committed to being a force for good, with years of industry-leading efforts to benefit the lives of their team, customers, communities and shared natural environment. I could not be more excited to be the new Maker’s Mark Brand Diplomat in the UK to communicate these credentials as well as the rich brand story that sets Maker’s Mark apart. Having recently visited the home of Maker’s Mark at Star Hill Farm and seen where the magic happens, I am even more looking forward to sharing the exciting things in store for the brand this year.”